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epub | 18.78 MB | English | Isbn: 9780760383186 | Author: Allan Peters | Year: 2023
About ebook : Logos that Last: How to Create Iconic Visual Branding
Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last .
*Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA*
Award-winning graphic designer Allan Peters has distilled the knowledge and experience of a 20-year career into this landmark guide for designers and brand strategists of any level .
Through the years, Peters has designed hundreds of logos for top brands as well as personal passion projects, and has developed a unique creative process he shares in Logos that Last for the very first time. Learn how to build great relationships with clients , while cultivating consistency and productivity .
Logos that Last also includes:
[*]Detailed case studies that follow designs from concept to completion
[*]Tips for turning a good idea into a great logo
[*]Strategies for extending a great logo into a dynamic brand system
[*]Advice for turning your passion into your profession
With Logos that Last , discover how to create inventive, thoughtful, and enduring logos with Peters's own hands-on, step-by-step process.
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