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Social Media in the Fashion Industry: Fundamentals, Strategy and Research Methods
English | 2024 | ISBN: 1032826576 | 133 Pages | PDF (True) | 2 MB
Through a variety of academic and professional sources and by sharing the results of their own research, the authors present research methodologies, including netnography, visual, sentiment and argumentation analysis, for developing rigorous studies to gain social media insights that can be useful for decision-making and value creation. The book also discusses future trends regarding social media management in the fashion domain via interviews with senior fashion experts.

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