Patricia Ziegler, Bill Rosenzweig, "The Republic of Tea: The Story of the Creation of a Business, as Told Through the Personal Letters of Its Founders"
English | 2012 | pages: 336 | ISBN: 0385420579 | EPUB | 2,1 mb
Almost all of us have at some point dreamed ofstarting our own business but have not been able toget past our fear, anxiety, and uncertainty aboutpursuing those dreams. Through a 20-monthexchange of faxes, The Republic Of Teachronicles the feelings and emotions of threepartners as they confront their fears and dreams tocreate an enormously successful start-up company.The book shows the budding entrepreneur how tostart a successful business that embodies his or herown soul and economic realities. The insightfulcorrespondence between Mel Ziegler and PatriciaZiegler, co-founders of The Banana Republic chain, andtheir new partner Bill Rosenzweig provides a mapfor the entrepreneur. It tells of the day-to-daybreakthroughs and breakdowns of the creativeprocess-inventing a product, developing a plan, andstructuring a business partnership-and even providesthe actual business plan used to raise money forthe venture. As part of the new Currency paperbackline, the book includes a "User'sGuide"-an introduction and discussion guide created forthe paperback by the authors to help readers makepractical use of the book's ideas.
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