Cheryl Nakata, "Beyond Hofstede: Culture Frameworks for Global Marketing and Management"
English | ISBN: 1349300470 | 2009 | 320 pages | EPUB | 938 KB
Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.
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