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Mastering Pr Strategy: A Comprehensive Guide For Startups
Published 6/2024
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 175.84 MB | Duration: 0h 51m
Are you a startup founder or PR professional eager to launch strategic PR activities or clarify your current PR strategy
What you'll learn
Understand comprehensively what PR strategy entails, starting with the marketing framework.
Identify specific steps for constructing strategies and establish a starting point for creating actual strategies.
Gain the ability to set clear KPIs/KPIs for PR, enabling effective PDCA cycles.
Develop the skills to formulate an annual PR plan based on strategic insights.
Requirements
Even without specialized knowledge in marketing and PR, this course is designed to be easily understandable for executives who have led businesses until now.
Description
Are you a startup founder or PR professional looking to establish or refine your PR strategy? Whether you're starting from scratch or seeking to strengthen your current approach, this comprehensive course is tailored specifically for you.We'll begin by exploring the fundamental aspects of PR strategy, equipping you with clear and actionable steps designed for startups. You'll learn how to develop robust PR strategies that align seamlessly with your business goals, effectively communicating your brand's message to your target audience.Key topics covered include the critical process of defining Key Growth Indicators (KGI) and Key Performance Indicators (KPI), essential metrics for measuring PR success and guiding continuous improvements. Additionally, you'll delve into crafting an annual PR plan, ensuring strategic alignment and efficient resource allocation throughout the year.Through a series of practical exercises and customizable templates, you'll gain hands-on experience applying these strategies directly to your startup's PR initiatives. This approach not only enhances your learning but also prepares you to implement effective PR strategies confidently.By the end of this course, you'll have acquired the knowledge and tools necessary to elevate your startup's PR impact significantly. You'll be empowered to enhance visibility, strengthen brand reputation, and foster engagement within your target market. Join us on this transformative journey to harness the full potential of PR for your startup's success in today's competitive business landscape.
Overview
Section 1: Introduction: Unlock Your PR Potential
Lecture 1 About This Course
Lecture 2 About the Lecturer
Lecture 3 What Does It Mean to Have a "PR Strategy"?
Lecture 4 The Marketing Fundamentals: WHO, WHAT, HOW
Lecture 5 Our Hypothetical Project Case Study
Section 2: Strategy Step ①: Defining Your Target Audience
Lecture 6 Key Insights on Identifying Your Audience
Lecture 7 How to Select the Right Interviewees
Lecture 8 Conducting Effective Interviews
Lecture 9 Creating Persona Sheets & Customer Journeys
Lecture 10 Additional content: Interview Template
Lecture 11 Additional content: Sample Persona Sheets & Customer Journeys
Section 3: Strategy Step ②: Clarifying Your Value Proposition
Lecture 12 Essential Tips for Defining Your Value
Lecture 13 Using Templates to Articulate Value
Lecture 14 Additional content: Simplest Value Proposition Template
Section 4: Strategy Step ③: Communicating Your Value Effectively
Lecture 15 Mastering the Art of Value Communication
Lecture 16 Key Points in Persona Sheets & Customer Journeys
Lecture 17 Summary of Core Strategies So Far
Section 5: Strategy Step ④: Setting Goals
Lecture 18 The Secret to Effective Goal Setting
Lecture 19 Example Roadmap to Achieve Your Goals
Lecture 20 Additional content: Goal Setting Roadmap
Section 6: Strategy Step ⑤: Developing Your Annual PR Plan
Lecture 21 How to Craft a Winning Annual Plan
Lecture 22 Step-by-Step Guide to Creating Your Plan
Lecture 23 Tips for Effective Annual Planning
Lecture 24 Additional content: Comprehensive Annual Plan
Section 7: Conclusion: Bringing It All Together
Lecture 25 Recap of Key Strategy Steps
Lecture 26 What's Next? Enhancing Your PR Strategy
This course is designed for startup founders and PR professionals who are either looking to start their PR efforts from scratch or unsure if their current PR function has a well-defined strategy.
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