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The Marketing Masterclass
Published 7/2024
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.52 GB | Duration: 2h 29m
Learn how to make more strategic marketing decisions for your business now and in the long-term
What you'll learn
Learn how to create a marketing plan
Learn about the different traction channels available and how to leverage them for the greatest returns
Learn how to think strategically about the customer journey so you can increase conversions
Learn how to grow your business strategically with financial guidance
Requirements
No marketing experience needed. You will learn in the course.
Description
This online marketing course is designed to simplify the creation of a marketing plan for business owners and marketing professionals. With several templates, resources, and insights, you will leave the course feeling confident and more strategic about new decisions to grow your business. Once you graduate from the course, it doesn't stop there. You get special access to Candice's private Slack community with other professionals for continued education, networking opportunities, and a chance to remain up to date on the latest marketing news. The Marketing Masterclass is like nothing you've ever seen. It was created by a marketing strategist and consultant who understands business challenges and has led marketing efforts. It is built with a different lens, taught more thoroughly, and structured for direct, immediate business growth.The Marketing Masterclass is for you if.You're a one-person team doing your marketingSomeone is helping with marketing but sales are stagnantYou're seeking new ways to grow salesYour customers are not engaged with you enough or at allYou need a marketing planYou want to learn about ways to promote in addition to social media Unlock Templates and Resources as you go!Marketing Plan TemplateSocial Media Content CalendarTraction Channel GuideWinning Sales Pitch TemplateFinancial Management Template, and more!
Overview
Section 1: Introduction
Lecture 1 Introduction: Welcome to the Marketing Masterclass
Lecture 2 Identifying the Who, What, and Why
Section 2: Deconstructing the Customer Journey
Lecture 3 Deconstructing the Customer Journey
Section 3: Setting Yourself up for Success with the 5 P's
Lecture 4 Setting Yourself up for Success with the 5 P's
Section 4: Choosing the Best Traction Channels
Lecture 5 Social Media, Targeting Blogs, and More
Lecture 6 Business Development, Content Marketing, and More
Lecture 7 Email Marketing, Engineering as Marketing, and More
Section 5: How to Craft Your Winning Sales Pitch
Lecture 8 How to Craft Your Winning Sales Pitch
Section 6: Putting it All Together & Making the Money You Desire
Lecture 9 Putting it All Together & Making the Money You Desire
Aspiring entrepreneurs, Early-stage Entrepreneurs, Marketing Professionals, and/or Mid-stage Entrepreneurs
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