Blockchain: the Chain for the Changing Marketing Sphere
by Singh, Amandeep;
English | 2024 | ISBN: 9798869272492 | 162 pages | True PDF | 11.98 MB
Imagine knowing exactly where your food comes from, every step of its journey from farm to fork. This isn't just a dream, it's the potential reality unlocked by "Blockchain From Farm to Fork," a new business model harnessing blockchain technology to revolutionize local South African food markets. Traditionally, opaque supply chains leave consumers questioning the origin, quality, and ethical sourcing of their food. This model tackles these concerns head-on by leveraging blockchain's unique capabilities:Immutable Record-Keeping: Every step of the food's journey, from harvest to distribution, is recorded on a secure and transparent blockchain ledger. This tamper-proof record ensures data integrity and builds trust among all stakeholders.Enhanced Traceability: Consumers can scan a QR code on their food to access a detailed history, including the farm origin, processing details, and transportation conditions. This empowers them to make informed choices based on their values and preferences.Improved Efficiency: By streamlining data sharing and automating processes, the model cuts down on paperwork and administrative burdens, saving time and resources for farmers, distributors, and retailers.
The benefits extend beyond transparency and efficiency:Fairer Prices: Farmers can capture a larger share of the value chain by connecting directly with consumers, reducing the dependence on intermediaries.Reduced Food Waste: Improved tracking and monitoring can identify potential bottlenecks and optimize logistics, leading to less food spoilage and waste.Building trust: Increased transparency fosters trust between all stakeholders in the food system, from farmers to consumers.
This model isn't just a theoretical concept. A case study of the Oranjezicht City Farm Market in Cape Town demonstrates its potential. While challenges remain, like user adoption and initial investment costs, the study highlights the model's ability to address key concerns and offer a viable solution for local South African markets. As blockchain technology evolves and its applications mature, this innovative model holds immense potential to transform the local food ecosystem in South Africa. By prioritizing transparency, fairness, and efficiency, "Blockchain From Farm to Fork" paves the way for a more sustainable and equitable food system, where everyone benefits from knowing exactly where their food comes from.
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