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Advertising, Brand and Consumer Behaviour
English | 2024 | ISBN: 8119896246 | 505 Pages | EPUB | 0.8 MB
We have included several leading brands and discussed them from the perspective of the Indian context. 1 This book's proposition also includes providing the content in a manner that will appeal to working executives who have the aspiration to learn but have not had the opportunity to do so in a formal environment. In sum, we believe that this book is unique in its own right. The other important aspect associated with this book is its usefulness to students of all levels of business schools.

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