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Redefining Media in the Digital Age: New Global Competitive Advantages
English | 2024 | ISBN: 3031667859 | 143 Pages | PDF EPUB (True) | 6 MB
The global rise of streaming and social media platforms, and the influence of tech giants in increasingly more sectors of the economy including the media industry, have disrupted the status quo of the global media competitive landscape. This volume offers an insightful analysis of the profound changes in the competitive advantages in the media industry ushered in by digital convergence, and their ramifications.

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