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Charles Lamb, "MKTG Ed 14"
English | ISBN: 0357929217 | 2024 | 496 pages | PDF | 72 MB
Lamb/Hair/McDaniel's MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts. By connecting theory to real-life situations, Lamb/Hair/McDaniel's MKTG, 14th Edition, bridges the gap between classroom learning and the modern marketing industry - helping students recognize the practicality of marketing and develop essential skills for success.

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