Business and Management in the Age of Intangible Capitalism
English | 2024 | ISBN: 1637427182 | 148 Pages | EPUB | 2 MB
The rise of intangible capitalism is a complex socio-economic phenomenon that has gained momentum in recent years, as 90% of the value of S&P 500 companies consists of intangible assets. The prevalence of intangible capitalism represents a paradigmatic shift, suggesting a departure from conventional business practices for multiple compelling reasons. The change affects fundamental aspects of business, including strategy, competitive advantage, organizational structure, investment practices, marketing approaches, and even business valuations. Furthermore, intangible assets, directly or indirectly, have substantial implications for society and our daily lives.
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