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epub | 9.94 MB | English| Isbn: 9781637422656 | Author: Cassandra M. Bailey, Dana M. Schmidt | Year: 2022
Description :
Getting, keeping, and using attention is one of the hardest and most important challenges for marketers today. People's attention is being pulled in a million different directions by social media, podcasts, TV, Facebook/Instagram, family, friends, politics, the list goes on.
Marketing veterans Cassandra Bailey and Dana Schmidt have developed a simple model that any business or nonprofit can use to identify which types of attention they need and create plans to go get them. In a step-by-step process, the authors outline the five types of attention, six potential audiences, three parts of messaging, five kinds of content, four bridges to move people, and a surround sound approach to pull it all together.
The result is the one thing all brands need today: Sustained attention from the people who matter most.
Category: Business, Computers, Business Technology, Marketing & Sales, Computer Business & Culture, Internet & World Wide Web, E-Commerce, Marketing, Online Marketing
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