Economic Sociology of Markets and Marketing: Market Creation, Structure, Conduct, and Performance: Socioeconomics of Assetization, Idolization, Design ... and New Sociological Thought by Uwem Essia
English | April 2, 2024 | ISBN: N/A | ASIN: B0CZSSDC67 | 170 pages | EPUB | 1.22 Mb
"Economic Sociology of Markets and Marketing" explores themes like embeddedness, network analysis, and the impact of globalization on market structures, highlighting the significance of social factors in market dynamics. It offers insights into market formation, the role of religion, marketing strategies, and institutional entrepreneurship, indicating the practical value of economists and sociologists complementing themselves in socioeconomic research, theorizing, and policy-making. Sociology spices economics, giving it more practical relevance. At the same time, economics increases the use value of sociology in analyzing the conduct and performance of markets. The book thus emphasizes the pragmatism of economic sociology approaches in analyzing and designing market systems, making it invaluable for scholars, practitioners, and policymakers in understanding the multifaceted nature of markets.
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