SUB-BRANDING PLAYBOOK: Winning Strategies for Targeted Growth (The Strategy Nexus: Business & Brand Insights) by Shah Mohammed
English | July 5, 2023 | ISBN: N/A | ASIN: B0CB84RXVT | 389 pages | EPUB | 1.58 Mb
Are you ready to unlock the secret to turbocharging your brand's growth? Get ready to dive into the captivating world of sub-branding, where strategic moves and innovative tactics take centre stage.
In this captivating playbook, you'll discover a treasure trove of sub-branding strategies, each chapter unveiling a different secret weapon to unlock targeted growth. From creating sub-brands for demographic segmentation to psychographic targeting and cultural branding, we leave no stone unturned.
The book provides insights into successful sub-branding initiatives through real-world case studies, offering practical, actionable strategies for leveraging sub-brands to achieve targeted growth. By examining the considerations and criteria for developing sub-brands, readers can understand how sub-brands contribute to brand differentiation, customer targeting, and market expansion.
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