The Emerging Gray Market in ESL: Marketing Concepts, Strategies and Recommendations from Japan and South Korea by Jeremy Chambers
English | January 30, 2024 | ISBN: N/A | ASIN: B0CTMZ6P8S | 105 pages | EPUB | 1.30 Mb
Step into the ever-evolving world of English as a Second Language (ESL) marketing with Jeremy Chambers' groundbreaking book, "The Emerging Gray Market in ESL." As we all gracefully age, Chambers not only addresses the reality of transitioning into the mature market but also challenges the misconception that growing older means being overlooked.
In a witty exploration of our collective journey into the mature market, Chambers humorously contemplates the elusive fountain of youth and the inevitability of demographic transitioning. This book, based on insights from the ESL market in Japan and South Korea in 2015, is a compass for those navigating the shifting landscape of language education.
While the information within these pages may have its roots in the past, Chambers emphatically emphasizes its enduring relevance to today's world. For mature ESL learners seeking enriching experiences, owners and leaders of language schools, university students, faculty members, marketing professionals, and the simply curious, this book transcends its publication date.
Discover the timeless principles of segmentation, marketing techniques, advertising channels, and consumption patterns that have shaped ESL services for the mature market. Despite the temporal context, Chambers' insights continue to resonate in our present reality. The strategies explored in 2015 still offer valuable lessons, ensuring that readers can extract relevant and actionable information applicable to today's dynamic ESL landscape.
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