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Decision-Driven Analytics: Leveraging Human Intelligence to Unlock the Power of Data (Audiobook)
English | ASIN: B0DFQJV3M2 | 2024 | 2 hours and 50 minutes | M4B@192 kbps | 234 MB
Author: Bart De Langhe, Stefano Puntoni
Narrator: Jon Vertullo
Challenging the conventional wisdom of data-driven decision-making, marketing professors and behavioral scientists Bart De Langhe and Stefano Puntoni argue that many analytics efforts flounder because data analyses are disconnected from the decisions to be made. In their important book, they offer a new approach they call decision-driven analytics. Counterintuitively, they argue that the key to making good decisions with data is to start by putting data in the background. Drawing from their own research and teaching, as well as real-world business cases, De Langhe and Puntoni offer four pillars of decision-driven analytics and guide you around common mistakes that have held back many organizations from using data for impact.

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