Find Your Market-Oriented Competitive Advantage: A Toolkit for Strategy and Branding
English | 2024 | ISBN: 3031716620 | 168 Pages | PDF (True) | 4.5 MB
Competitive advantage is the core of a winning strategy. Still, only a few companies have a competitive advantage. This book helps a business create a competitive advantage. It replaces product- and production-oriented thinking with a market-oriented way of thinking.
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