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Multichannel Marketing: Strategy - Design - Digital Technology
English | 2024 | ISBN: 3658446749 | 625 Pages | PDF EPUB (True) | 68 MB
Increasing customer demands and innovations in digital sales require targeted management and flexible organisation of multiple sales channels. Multi-channel marketing can be used to achieve outstanding competitive advantages. This book provides a comprehensive and systematic overview of the fundamentals and management of multi-channel marketing. The book understands multi-channel marketing as an integrative marketing system with special consideration of digital technologies.

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