Augmenting Customer Retention Through Big Data Analytics
English | 2025 | ISBN: 1774917211 | 351 Pages | PDF (True) | 11 MB
Most businesses today are embracing digital transformation and automation, deploying the processes of data analytics in combination with advanced technologies for customer retention using such techniques as marketing automation, digital marketing, machine learning (ML), blockchain, generative AI, and robotics. This new book discusses a wide range of topics related to big data customer analytics and its application for customer retention.
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