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Chinese Marketing and Management Scales
English | 2024 | ISBN: 9819744873 | 406 Pages | PDF EPUB (True) | 21 MB
This book aims to provide a complete compendium of Chinese Marketing and Management Scales, making it an invaluable resource for business researchers, practitioners, and scholars. Its purpose is to facilitate the measurement and evaluation of various constructs and variables within marketing and management, specifically designed for the Chinese context.

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