Contemporary Marketing Management for Tourism and Hospitality:
How New Tech and Gen Z Drive Sustainable Business Transformation
English | 2024 | ISBN: 3031650484 | 360 Pages | PDF EPUB (True) | 15 MB
Hospitality and tourism is the second largest industry in the world and is a driver of job growth and economic prosperity, accounting for 1 in 10 jobs worldwide. As such, the marketing of hospitality and tourism is a fast developing field, influenced by the latest advances in sustainability and social marketing as well as a new generation of consumers.
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