Designing the Human Business: Leveraging Design Thinking to craft powerful and innovative business models
English | 2024 | ISBN: 183508494X | 1050 Pages | EPUB | 16 MB
Globally, 275,000 new business ventures get launched every single day, and ninety percent of them fail. One of the most fundamental reasons for that is that they don't solve a real market problem that a real market population has, in a way that resonates with that market and sells their solution. Consequently, they struggle to gain traction and attain scale.
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