Communications Guide for Startups: How to Win Customers, Investors, and new Talent through Inspiring Messaging
by Lydia Prexl
English | 2022 | ISBN: 3739832185 | 356 Pages | PDF | 13.5 MB
Turning communication into your start-up's biggest asset
Nine out of ten startups fail. One cause of failre is bad communication - both externally and internally. Yet there is little systematic advice on how startups and scale-ups can overcome this challenge and inspire all stakeholders around the company's vision, values, and offering. This book closes this gap - with seventy experts sharing their learnings and experiences. It is a guide for all curious to learn more about how to win customers, investors and new talent through a convincing narrative, covering external, internal, social media and leadership communication.
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