INFLUENCERS: Mastering Digital Advertising: Strategies for Every Business by SHAHRAM ASL
English | October 19, 2024 | ISBN: N/A | ASIN: B0DKDBWTSQ | MOBI | 25 Mb
Target Audience Identification
Target Audience Identification is a crucial step in the digital advertising process, as it lays the foundation for effective marketing strategies tailored to specific groups. Understanding the demographics, interests, behaviors, and preferences of the target audience enables businesses to create content and campaigns that resonate with potential customers. In the realm of digital advertising, identifying the target audience is not merely an exercise in categorization; it is a strategic approach that informs every aspect of marketing initiatives, from messaging to platform selection.
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