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Masterclass Pt. 1/6: Customer-Centric Digital Transformation
Last updated 10/2024
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 447.15 MB | Duration: 0h 46m
Defining the Current-State Digital Customer Experience with a Focus on Discovery Workshops and Customer Surveys
What you'll learn
Learn to design and conduct discovery workshops that draw out actionable insights from your customers.
Develop effective surveys that tap into both customer sentiment and measurable metrics.
Analyze the outcomes of workshops and surveys to prioritize critical customer pain points and desires.
Understand how to integrate qualitative and quantitative data into your overall digital strategy for maximum impact.
Requirements
No prior experience is required. This course is ideal for individuals eager to understand the foundations of digital customer experience.
Description
This course is part #1 out of a 6-part masterclass on creating customer experiences that resonate on a deeper level in the digital era.Uncover invaluable insights with expertly designed workshops and surveys that reveal the heart of your customer journey.In today's fast-paced digital world, understanding how your customers interact with your brand is essential. This course takes you through a proven methodology for gathering critical insights using discovery workshops and customer surveys. You'll learn how to design these sessions to capture surface-level feedback and deep insights into your customers' desires, frustrations, and expectations.Mastering these techniques can help you gain a data-driven understanding of your current customer experience. This approach is crucial for businesses that want to align their digital strategies with customer needs, ensuring their digital transformation efforts are on the right track from day one.Whether you're just starting your digital journey or looking to refine your customer understanding, this course provides the tools and frameworks to set you apart. Join us and discover how to use structured customer feedback to fuel business growth and customer loyalty.Ready to transform your understanding of the customer journey? Sign up now and start turning customer feedback into a powerful tool for growth!
Overview
Section 1: Defining the Current-State Digital Customer Experience
Lecture 1 Discovery Workshops Part 1/2
Lecture 2 Discovery Workshops Part 2/2
Lecture 3 Customer Surveys Part 1/3
Lecture 4 Customer Surveys Part 2/3
Lecture 5 Customer Surveys Part 3/3
Customer experience (CX) professionals, product managers, and digital marketers interested in enhancing customer insights for better business outcomes.
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