Procurement Marketing: A Strategic Concept By Prof. Dr. Udo Koppelmann (auth.)
1998 | 184 Pages | ISBN: 3642084133 | PDF | 12 MB
This book compiles the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. A decision orientated approach is presented which starts with a situation analysis and leads you through a heuristic structure to the right combination of procurement tools. We are convinced that the present book will prove to be a valuable tool for your every-day business.
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