G. Rusten, "Industrial Design, Competition and Globalization"
English | ISBN: 1349301329 | 2010 | 263 pages | EPUB | 2 MB
Economic activities are becoming increasingly globalised. One result being that for companies in developed market economies price-based competition is being replaced or supplemented by other forms of competitiveness. This book explores the shift towards design-based competitiveness and the escalation in the design-intensity of goods and services.
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