Lilie Chouliaraki, "Media, Organizations and Identity"
English | ISBN: 0230515517 | 2010 | 226 pages | EPUB | 588 KB
The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.
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