Learning Google Analytics: Creating Business Impact and Driving Insights
English | 2022 | ISBN: 109811308X | 589 Pages | AZW3 (True) | 14 MB
Author Mark Edmondson, Google Developer Expert for Google Analytics and Google Cloud, provides a concise yet comprehensive overview of GA4 and its cloud integrations. Data, business, and marketing analysts will learn major facets of GA4's powerful new analytics model, with topics including data architecture and strategy, and data ingestion, storage, and modeling. You'll explore common data activation use cases and get guidance on how to implement them.
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