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B. Hultén, "Sensory Marketing"
English | ISBN: 0230576575 | 2009 | 196 pages | EPUB | 1091 KB
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.

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