Alicia Bonner Ness, "Purpose Power: How Mission-Driven Leaders Engage for Change"
English | ISBN: 1950385086 | 2019 | 276 pages | EPUB | 382 KB
Former Field Coordinator for Hillary Clinton's 2016 presidential campaign, Alicia Bonner Ness saw there was a disconnect between passion and action. Whether you're itching to start a movement, in the midst of building a mission-driven brand, or rebranding an organization, Purpose Power will inspire you to imagine new possibilities.
The book explains the Heptagon Method, a seven-step framework that helps you take big ideas from ideology to action. It instructs how you can motivate your allies to become advocates for your cause. Often, when you're focused on sparking change, the natural instinct is to rush to action. This bias toward action and against analysis paralysis-the antithesis of enthusiasm and momentum-can be a real asset for organizations motivated to make a difference. But leaders should also be wary of haphazard action leading to inconsistent results. This book clarifies the strategic sequence of action required to catalyze a movement.
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