Consumer Behavior in the Sharing Economy: Adoption, Engagement, and Post-Usage Dynamics
English | 2024 | ISBN: 3031762789 | 111 Pages | PDF EPUB (True) | 6 MB
The book examines the essential aspects of consumer behavior within the sharing economy. This thorough analysis covers the pre-adoption, active usage, and post-adoption phases, offering a comprehensive view of the consumer journey. The research is based on an extensive literature review, highlighting key elements and emphasizing the consumer perspective through original quantitative and qualitative studies across various industries.
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