E-commerce Empowered: Leveraging Intellectual Property for Online Retailers (Mastering Intellectual Property: IP Guide series) by Maria Boicova-Wynants
English | October 30, 2024 | ISBN: N/A | ASIN: B0DLLGP181 | 94 pages | MOBI | 0.56 Mb
Building an online shop is just the first step; protecting it is where the real strategy begins. E-commerce Empowered is the helpful guide for online sellers and retailers looking to safeguard their brands, products, and content, while successfully navigating the often complex world of online intellectual property (IP) enforcement.
This practical guide covers all the IP essentials an online business owner needs to know to transform intellectual property into a competitive advantage. From trademarks and copyrights to design rights and licensing, E-commerce Empowered provides actionable insights on protecting your unique brand, managing third-party content, and tackling the growing challenge of counterfeits and infringements across online platforms.
This short e-book simplifies the legal essentials for the digital age, equipping you with tools to ensure that your brand's reputation and revenue are well-protected.
As a bonus, an e-book contains several helpful checklists and links to further resources.
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