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Innovation Strategy: The Bridge to the Company's Future
English | 2024 | ISBN: 3662698315 | 289 Pages | PDF EPUB (True) | 14 MB
The book provides a theoretically sound and practical approach to systematically developing an innovation strategy using new strategic tools, thereby ensuring a company's long-term competitiveness. The strategic foundations for innovation are developed step by step and clearly explained using an innovation framework.

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