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Business Success in Africa: Academic and Managerial Insights
English | 2024 | ISBN: 3031703839 | 578 Pages | PDF EPUB (True) | 8 MB
This edited book combines academic and managerial insights on achieving business success in Sub-Saharan African markets. It offers a holistic view of business in Africa by addressing key elements of a business model. After a part that presents situational analyses of the business environment companies encounter in Africa, the book delves into the operational analysis.

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