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Free Download Sustainable Marketing: Strategic Marketing for People, Planet and Profit
English | 2025 | ISBN: 3031791290 | 504 Pages | PDF EPUB (True) | 65 MB
It presents complex cross-disciplinary and cross-functional theoretical and practical discussions in a simplified manner to specify how the learning outcomes from different chapters can address the grand challenges associated with climate change, economic instability, geopolitical uncertainty, and inequity whilst underpinning profit-making ventures responsibly. The authors also demonstrate how the learning outcomes from this book can be applied in pursuit of each of the 17 United Nations (UN) Sustainable Development Goals (SDGs).
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