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pdf | 1.13 MB | English| Isbn: 0787981893 | Author: Elizabeth Sartain, Mark Schumann | Year: 2006
Description :
In Brand from the Inside, Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo!, describe this secret weapon for a business. The book gives leaders across an organization step-by-step instruction on how to motivate employees to consistently deliver the experience the customer brand promises. By building the employer brand from inside the business-ensuring consistent authenticity, substance, and voice throughout the business-any organization can unleash a powerful tool to emotionally engage employees and recruit and retain the best people.
Category: Business, Marketing & Sales, Management & Leadership, Marketing, Branding, Leadership
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