https://i125.fastpic.org/big/2025/0615/6c/fe6a1142073e37d977d35773c697e56c.webp
Free Download Qualitative research at the marketing/entrepreneurship interface By David Crick
2004 | 73 Pages | ISBN: 1845444094 | PDF | 1 MB
The essence of entrepreneurship is "effectual action". Researchers at the entrepreneurial/marketing interface suggest that small firms adapt marketing theory to their needs, undertaking a range of emergent actions in response to day-to-day events and problems, without recourse to formal planning or research. By way of contrast, brands require guided action, in order to build a sustainable position in the marketplace, while research also reveals that small specialist firms increase their chance of failure if they undertake a range of unguided actions that lead to niche drift. Based upon an in-depth case study, identifies that SMEs do benefit from constant actions, but only if guided by a strong set of positioning values, which are diffused into an organisational culture, primarily via the actions of the leader.
Buy Premium From My Links To Get Resumable Support,Max Speed & Support Me
UploadCloud
https://www.uploadcloud.pro/vi445e78vrt2/00lre.7z.html
Fileaxa Download Links Here
https://fileaxa.com/y2vykf3molwn/00lre.7z
Fikper Download Links Here
https://fikper.com/fbC7od9uFd/00lre.7z.html
Links are Interchangeable - Single Extraction
Книги
