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The Oxford Handbook of Luxury Business - Donz?, Pierre-Yves

The Oxford Handbook of Luxury Business - Donz?, Pierre-Yves



КнигиКниги Рейтинг публикации: 0 (голосов: 0)  
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epub | 17.14 MB | English| Isbn: 0190932228 | Author: Donz?, Pierre-Yves | Year: 2021

Description :
This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability. The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.
Category: Business, Nonfiction

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