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epub | 14.67 MB | English| Isbn: 1599180375 | Author: James Stephenson | Year: 2007

Description :
The second edition of this comprehensive guide introduces new marketing, advertising, sales and public relations techniques to the 1,500 proven ideas from the first edition. It adds dozens of new high-tech strategies required to stay one step ahead in today's highly competitive global marketplace. Off- and online resources have been updated and new ones-including blogs and new websites-have been added.
Category: Business, Nonfiction

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