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epub | 6.41 MB | English| Isbn: 0756655552 | Author: John Bessant | Year: 2010

Description :
A practical guide to innovation which will give you the information and skills to succeed in business
Bring innovation to your workplace, you'll find out how to use blue-sky thinking to promote creativity, enhance your business performance and get ahead of the competition.
Tables, illustrations and 'In Focus' panels on what to do in a particular situation, plus real-life case studies demonstrate how to maximise the benefits of creative management for yourself, your staff and your clients, conceive new ideas, develop new products and implement new practices.
Category: Business, Management, Nonfiction

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