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English | November 2, 2024 | ASIN: B0DLTX5RHJ | 267 pages | EPUB | 0.43 Mb

" The Frontlines of the Marketing Manager: Roles and Responsibilities " offers an essential guide for Chief Marketing Officers and senior marketing managers navigating today's competitive landscape. With in-depth exploration of the critical roles within marketing leadership, this book provides actionable insights and real-world examples that equip professionals with tools for success. From strategic planning and team management to campaign execution and performance measurement, each chapter delves into the core skills modern marketing managers need to thrive. Readers will also gain insights into digital marketing, customer relationship management, and future trends shaping the industry, including sustainability and AI's impact on marketing. This comprehensive manual is perfect for those seeking to enhance their leadership and drive impactful results.
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