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Digital Marketing: Crisis & Reputation Management
Published 12/2025
Duration: 3h 3m | .MP4 1920x1080 30fps(r) | AAC, 44100Hz, 2ch | 1.03 GB
Genre: eLearning | Language: English
Digital Marketing, Crisis Management, social media marketing
What you'll learn
- Handle the "Golden Hour": Master a 60-minute decision tree to react instantly to social media meltdowns with speed, precision, and executive-level confidence.
- Deploy AI Monitoring Tools: Set up high-tech early warning systems using Brandwatch and Zapier to catch brand threats in "Dark Social" before they go viral.
- Write Proven Apology Scripts: Use the 3T Framework (Tone, Timing, Transparency) to draft empathetic, legal-safe messages that de-escalate online outrage.
- Build a Reputation Moat: Calculate "Reputation ROI" and implement proactive strategies to build brand equity that protects you during future digital storms.
- Master Platform-Specific Tactics: Learn unique playbooks for TikTok, X, and LinkedIn to ensure your crisis response fits the culture and algorithm of each app.
- Lead a 90-Day Recovery Plan: Execute a data-driven roadmap to rebuild trust, flip detractors into advocates, and restore your brand's digital authority.
Requirements
- This course is designed for professionals who already have a baseline understanding of digital platforms and are ready to move into a high-stakes leadership or specialized role.
Description
This course contains the use of artificial intelligence.
In today's hyper-connected landscape, a single viral post, a misunderstood ad, or an AI-generated deepfake can destroy years of hard-earned brand equity in a matter of minutes. For modern digital marketers, the question is no longerifa crisis will happen, butwhen. This course is a comprehensive masterclass designed specifically for digital marketers, agency owners, and social media managers who need the tools to survive-and thrive-in the high-stakes world of online reputation management.
You will master the"Golden Hour" Protocol, a battle-tested decision-making framework for the critical first 60 minutes of a digital meltdown. We go far beyond basic PR theory, teaching you the technical side of modern defense. You will learn to buildAI-powered early warning systemsthat monitor "Dark Social" channels like WhatsApp, Discord, and Slack, allowing you to detect negative sentiment shifts before they ever reach the mainstream trend cycle.
Using our proprietary3T Framework (Tone, Timing, Transparency), you'll learn to craft the "perfect apology"-messages that sound authentically human, satisfy legal requirements, and effectively de-escalate outrage. We also dive deep into the 2025 landscape, covering synthetic media risks and purpose-driven backlash.
What you will gain from this course:
Ready-to-use Assets:Instant access to RACI matrices, Risk Assessment Toolkits, and an Excel-based Crisis Probability Matrix.
The Swipe File:20 proven crisis message templates and empathy scripts for every scenario.
Platform-Specific Playbooks:Custom strategies for the unique algorithms and cultures of TikTok, X, LinkedIn, and Meta.
90-Day Recovery Roadmap:A post-crisis blueprint to rebuild trust, fix brand perception gaps, and turn your harshest detractors into loyal brand advocates.
Don't wait for the storm to hit to start building your umbrella. Equip yourself with the professional frameworks used by top-tier global agencies. Build your reputation moat today and lead your brand with unshakeable confidence.
Who this course is for:
- Intermediate to Advanced students.
More Info
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