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Big Data Marketing Engage Your Customers More Effectively and Drive Value (True PDF) | 4.21 MB
Title: Big Data Marketing : Engage Your Customers More Effectively and Drive Value
Author: Arthur, Lisa(Author)
Category: Business & Finance, Marketing & Sales
Language: English | 208 Pages | ISBN: 9781118734025
Description:
Leverage big data insights to improve customer experiences and insure business success
Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Big Data Marketing provides a strategic road map for executives who want to clear the chaos and start driving competitive advantage and top line growth. Using real-world examples, non-technical language, additional downloadable resources, and a healthy dose of humor, Big Data Marketing will help you discover the remedy offered by data-driven marketing.
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[*]Explains how marketers can use data to learn what they need to know
[*]Details strategies to drive marketing relevance and Return On Marketing Investment (ROMI)
[*]Provides a five-step approach in the journey to a more data-driven marketing organization
[*]Author Lisa Arthur, the Chief Marketing Officer for Teradata Applications, the leader in integrated marketing software, meets with thousands of CMOs and marketing professionals annually through public speaking and events
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Big Data Marketing reveals patterns in your customers' behavior and proven ways to elevate customer experiences. Leverage these insights to insure your business's success.
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