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Free Download Illustrated Handbook of Contemporary Business
English | 2022 | ISBN: 1984660322 | 324 Pages | PDF (True) | 35 MB
Contemporary Business Strategy aims to develop students' ability to think strategically, analyze the competitive environment, and recommend organisation positioning and value creation. The contemporary business environment is extremely competitive and hence coping with such pressures calls for modern marketing which can go beyond developing a good product, pricing it attractively and making it accessible. Communicating with the present and potential stakeholders and the general public is no longer a matter of luxury but competitive necessity. Globalization in recent decades has placed increasing pressure on businesses to change. This requires businesses to efficiently integrate to not only stay alive, but thrive in competitive environments. Efficient integration can only be achieved through digital processes and collaborative tool. With this being the case, the importance of digital transformation (DT) has increased.

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