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Free Download The Jobs-to-be-Done Pyramid™:
An Innovation Architecture for Humans - Linking Function, Emotion, and Identity
English | 2025 | ASIN: B0DJS137SS | 367 Pages | EPUB | 31 MB

Most companies stop at what customers do. The best companies understand who customers are and who they want to become. The Jobs-to-be-Done Pyramid™ gives you the complete blueprint to decode customer motivation-from tasks and goals to identity and emotion-and turn those insights into breakthrough products, marketing, and experiences.

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