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Empire State of Mind How Jay Z Went from Street Corner to Corner Office, Updated and Revised Edition | 2.17 MB
Title: Empire State of Mind
Author: Zack O'Malley Greenburg, Steve Forbes
Category: Biography & Memoir, Business, Entertainment & Performing Arts
Language: English | 272 Pages | ISBN: 9780698410206
Description:
"I'm not a businessman-I'm a business, man."
-Jay-Z
Some people think Jay-Z is just another rapper. Others see him as just another celebrity/mega-star. The reality is, no matter what you think Jay-Z is, he first and foremost a business. And as much as Martha Stewart or Oprah, he has turned himself into a lifestyle.
You can wake up to the local radio station playing Jay-Z's latest hit, spritz yourself with his 9IX cologne, slip on a pair of his Rocawear jeans, lace up your Reebok S. Carter sneakers, catch a Nets basketball game in the afternoon, and grab dinner at The Spotted Pig before heading to an evening performance of the Jay-Z-backed Broadway musical Fela! and a nightcap at his 40/40 Club. He'll profit at every turn of your day.
But despite Jay-Z's success, there are still many Americans whose impressions of him are foggy, outdated, or downright incorrect. Surprisingly to many, he honed his business philosophy not at a fancy B school, but on the...
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