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Ticker Shock A Playbook for Investor Relations, Communications, and Leadership in the Age of Retail Investors | 2.54 MB
Title: Ticker Shock A Playbook for Investor Relations, Communications, and Leadership in the Age of Retail Investors
Author: Katie Perry
Category: Business & Finance, Finance & Investing, Commodities, Personal Finance, Investing, Finance
Language: English | 320 Pages | ISBN: 9781394411856
Description:
How identity, access, and attention are transforming the future of corporate branding and investor relations
The modern market is no longer defined solely by balance sheets and earnings reports-it's powered by identity, access, and emotion. Ticker Shock: A Playbook for Investor Relations, Communications, and Leadership in the Age of Retail Investors reveals how a new generation of investors, armed with instinct and a smartphone, is rewriting the rules of engagement across capital markets. These retail investors aren't just buying shares-they're building personal brands, performing belonging, and transforming financial discourse into a cultural act. Katherine Perry dissects this evolution with precision, blending behavioral insight, cultural analysis, and communications strategy to illuminate a financial ecosystem driven by resonance rather than fundamentals.
Through vivid case studies, Perry traces how speculation, sentiment, and social visibility...
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