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Scale Your E-Commerce. 70 Minute Tips For Your Store.
Published 7/2024
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 482.34 MB | Duration: 1h 10m
Synthetic e-commerce strategy to increase sales.
What you'll learn
The Foundations of ecommerce strategy.
A ready-made plan for implementation along with a draft strategy for 12 months.
The most effective promotion channels.
The Key elements of store profitability.
Requirements
The course is dedicated to everyone. It expands the knowledge of advanced users and provides good foundations for beginners.
Description
In this course, you will learn how to use data and information to build a competitive advantage in the ecommerce industry. You will learn how to collect, analyze, and interpret data to make informed decisions about your marketing, sales, and product development strategies.Course Objectives:Understand the importance of data and information in ecommerceLearn how to collect and analyze data from a variety of sourcesUnderstand how to use data to make informed decisions about your marketing, sales, and product development strategiesLearn how to create and implement a data-driven ecommerce strategyLearn how to measure the success of your data-driven strategiesWho Should Take This Course?This course is ideal for anyone who wants to learn how to use data to improve their ecommerce business. This includes:Ecommerce business owners and managersMarketing professionalsSales professionalsProduct managersData analystsHere are just a few of the things you will learn:How to create a high-converting store: Learn how to design and layout your store for maximum customer engagement and conversions.How to optimize product pages: Learn how to write compelling product descriptions, use high-quality images, and structure your pages for conversions.How to choose the right marketing channels: Learn how to identify the most effective marketing channels for your target audience.How to use simple benchmarking tools: Learn how to use simple benchmarking tools to track your progress and identify areas for improvement.How to avoid common mistakes: Learn from my experience and avoid making the most common ecommerce mistakes.
Overview
Section 1: Introduction
Lecture 1 Introduction
Section 2: Foundations of Strategy
Lecture 2 Foundations of Strategy
Section 3: The Foundations of Strategy/ The benchmark tools
Lecture 3 The Google Shopping
Lecture 4 Statista
Lecture 5 Builtwith
Lecture 6 Simmilarweb
Lecture 7 Baymard Institute
Section 4: Area 1/ Shop
Lecture 8 Area1/ Shop
Section 5: Area 2/ Product Card
Lecture 9 The Product Card/ Listing
Section 6: Area 3/ Revenue Makers
Lecture 10 The Revenue Makers.
Section 7: Strong Trends
Lecture 11 The Strong Trends.
Section 8: The Documents
Lecture 12 The Action Plan.
The course is for e-commerce managers, owners of large and small businesses, specialists and e-commerce consultants.
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