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Small Business Growth Marketing | Grow Your Revenue & Profit
Published 7/2024
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 584.67 MB | Duration: 1h 10m
Digital Marketing | Growth Marketing | Revenue Growth For Startups and Small Business Owners
What you'll learn
Growth Marketing For Small Businesses & Startups
How To Find The Right Customer Channels For Your Product
How To Build The Right Product/Service For Your Customer
How To Scale Your Digital Marketing Channels To Profitability & Win In Business
Requirements
No Experience Needed, Just A Willingness To Learn & The Grit To Succeed
Description
Small Business Growth Marketing: A Comprehensive Walkthrough Packed With Digital Tools for Small Business Owners & Startups.Welcome to Gro's programme, an intensive course designed to equip business owners & aspiring growth marketers with essential tools and strategies for digital and growth marketing. This course is tailored to help you understand and implement effective marketing techniques to ensure your business excels in the quickest way possible.Course Intro Section:Video Intro: Overview of "Building A Profitable Business From Nothing"Miro Intro: Learn to use Miro for strategic planningMetrics & Jargon: Understand key metrics and marketing terminologyWho to Target?Perfect Customer Avatar: Define and understand your ideal customerHow to Target Them?Bullseye Marketing Framework: A strategic approach to identify the best marketing channelsGrowth Experiments 1: Initial testing of marketing strategiesChannel Overviews: Detailed insights into various marketing channelsGrowth Experiments 2: Advanced testing and optimisation of strategiesChannel Deep Dives: In-depth analysis of the most effective channelsTools to Combat Barriers:Customer Journey Framework: Map out the customer experience from start to finishBreaking Barriers Framework: Overcome obstacles in the customer journeyWhen Are You Ready to Scale?The Golden Ratio Explained: Understand Customer Acquisition Cost and Customer Lifetime Gross ProfitPivot or Persevere: Decision-making strategies for growthProduct Market Fit: Ensure your product meets market needsHow to Scale:Add Viral Mechanisms: Implement strategies to enhance word-of-mouth and organic growthThis course is a small business growth programme focused on practical, actionable insights for startups, emphasising digital and growth marketing. Join us to transform your business ideas into a profitable reality!Curated by Joel Atkinson, the Director at Gro, 2 x Startup Founder, Startup Growth Mentor, MBA Graduate and Head Of Growth.
Overview
Section 1: Welcome to Gro!
Lecture 1 Introduction From Joel, The Founder @ Gro
Lecture 2 Miro Digital Tools Intro
Lecture 3 Metrics & Jargon Walkthrough
Section 2: Knowing Who To Target
Lecture 4 The Perfect Customer Avatar Walkthrough
Section 3: Knowing How To Target The Right People
Lecture 5 The Bullseye Marketing Framework & Growth Experiments Walkthrough
Lecture 6 Channel Overviews
Lecture 7 Growth Experiments: Part 2
Lecture 8 Channel Deep Dives
Section 4: Tools To Combat Barriers
Lecture 9 Customer Journey Walkthrough
Lecture 10 The Breaking Barriers Framework Walkthrough
Section 5: When Are You Ready To Scale?
Lecture 11 The Golden Ratio Explained
Lecture 12 Should I Pivot or Persevere?
Lecture 13 What is Product Market Fit?
Section 6: How To Scale My Business
Lecture 14 Add Viral Mechanisms
Lecture 15 Congratulations! You've completed Gro's business growth marketing programme.
Small Business Owners & Startup Founders Who Want To Grow Their Revenues
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